Children in Northern Ireland (CiNI) is the regional umbrella organisation for the children's sector in Northern Ireland. Its vision is to make NI a society where all children are valued, treated fairly and are able to flourish.
FBC has worked with CiNI since January 2019 with the key aim of growing its media profile and share-of-voice. It was important that we increased the charity’s visibility to ensure it is part of the conversation on all issues relating to children and families in Northern Ireland.
In this time, extensive media coverage has been secured in print, broadcast and online through a carefully planned PR strategy as well as reactive commentary on current issues.
"At Children in Northern Ireland we rely on Fiona to help us achieve great coverage and to amplify the issues faced by children and young people. What makes Fiona invaluable to us is her dedication, her attention to detail, her expertise, and her innovation in getting our message out there. Fiona’s experience is a must-have for anyone wanting to get quality and effective media coverage!"
Ellen Finlay, Policy Officer, Children in Northern Ireland (CiNI)